Many university students have to give powerpoint presentations as part of their courses. This requirement tends to be highly beneficial: placed in the shoes of the teacher as someone who must deliver content and ideas to one’s classmates, the student has to judiciously digest the required reading, acquiring a sufficient understanding of the material in order that he or she might present it encouragingly. Innovation is key: a student who shows initiative will benefit from the exercise. The whole point is to begin with independent learning and to progress through the sharing of ideas and the discussions they engender. Altogether Powerpoint design must be taken seriously at college. These are really just another form of sales presentations, albeit for a different audience.

Obviously, the young graduate has time to redress his or her failings. But the job market is tough, and clients are not easily swayed by those who cannot raise their enthusiasm through a medium with the potential to truly appeal. Powerpoint is a fantastic programme when it comes to presenting alluring images and even short excerpts of film. In fact, though many people rush to disparage Powerpoint, the more savvy technophiles know that it’s a very flexible tool, and one that is before its time when we think of what a very visuals-obsessed world we now occupy. Of course, Powerpoint can also be used for the presentation of text, but often it is advisable to distribute text via printed hand-outs. Certainly, a mixture of images and oral presentation will keep your audience alert: they will have to pay attention or risk losing the information. And if you say something noteworthy your audience can jot it down, which is much more environmentally friendly than assuming everyone wants a paper copy of all the material presented.

powerpoint presentations really shouldn’t induce yawns. Everyone has attended dull seminars and seen badly-constructed slide shows, but smart Powerpoint design counts for a lot. Putting a halt to this will make for clients who will enthusiastically embrace sales presentations and endorse the pitches and products. That’s the same whether the market is a lecture hall full of students or a room full of sales reps. Powerpoint can be used to engage and inspire, or else to switch off and send to sleep – and the line can be a fine one.

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